John Powell, Owner of The Lice Place Birmingham and The Lice Place Huntsville

John Powell, Owner of The Lice Place Birmingham

What is your background?

I have always been in sales. The last 22 years before The Lice Place I owned a Farmers Insurance Agency. I was one of the first agents hired in Alabama when Farmers entered the state.

What made you decide to leave the insurance world to become a Lice Place franchisee?

I love to develop new products/ideas into new territories. No better new idea than to eradicate lice and help families.

Why The Lice Place?

I met the franchisor, Penny Warner, at a franchise expo.  When I heard about her franchise, I just couldn’t believe there were enough head lice around to actually have a business.  She told me to start asking my friends, neighbors, coworkers about lice.  She said everyone has a lice story.  So, I asked and indeed, everyone has a lice story.  Myself included.  When my wife and I were trying to get rid of lice on our daughter, after many failed attempts, I would have paid anything to have someone else get rid of it for me. So I knew there was a definite need.

When this company was started over 9 years ago, it was unheard of, now lice removal companies are popping up everywhere.  What do you feel is the reason for our vast expansion and success, even though it’s become quite competitive?

It is not only that we do the best treatments along with the best guarantee but I believe it is the family dynamic of The Lice Place. I am not just franchisee #239. We each try to uncover better treatment methods, new ways to market, new ways to sell our services and then we share that information with each other.  You are not alone trying to make it successful.

Do you like what you do?  Why?

I don’t like what I do. I love what I do!!! I get to help families, have fun doing it and I have flexibility with my schedule.

Does lice removal make people happy?

Disney is out, The Lice Place is in. We are now the happiest place on earth. When I tell moms that when they come in, they don’t understand. But they do when they are leaving lice free!

Why do you think there is such demand for professional lice removal services?

No nit policies in school are being removed so more people are getting lice. That coupled with the fact that over the counter and prescription treatments are ineffective plus our lives have become so busy we don’t have the time to commit to removing all the eggs.

Would you recommend The Lice Place franchise to entrepreneurs? 

Compared to other franchises, it is affordable. Depending on where you are located and your marketing efforts, it can have very good profit margins and you can show a profit almost immediately. You can make a good living on one location and a great living with multiple locations.

Why was The Lice Place a good fit for you?

It offered me the opportunity to do what I like to do. I can market to schools, pediatricians, etc… one day, work in the office the next, do educational presentations the  next. Everyday is different and I control my schedule.

What are the advantages of running a The Lice Place franchise?

It’s like a franchise-in-a-box. Everything is set up for you to open and start making money from day 1.

What does a franchisee need to succeed?

Great staff, marketing, hard work, hard work and more hard work

Do you think you’ll acquire more territories and open more Lice Place clinics?

Definitely.  After only 3 years, I’m currently searching for the perfect location for my 3rd franchise.

Visit The Lice Place in Birmingham at

1201 Lake Dr. SE #101
Bessemer, AL 35022
205-424-5165
Birmingham@theliceplace.com
Mon-Fri 9am – 5pm
Sat 9am – 2pm

Visit The Lice Place in Huntsville at

8075 Madison Blvd., Suite 105
Madison, AL 35758
256.325.5415
Birmingham@theliceplace.com
Mon-Fri 9am – 5pm

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